“Dr Glass, What’s The Best Traffic Source For Affiliates And Business Opportunity Marketers?”
First, let me share with you, based on my tragic experience in online marketing, what the perfect traffic source is not.
Is Facebook Ads the best traffic source?
Probably one of the single most expensive misconceptions in the entire internet marketing history, Facebook Ads have somehow become the go-to traffic source for every marketer, in every niche and in every country.
But when you get down to the numbers, Facebook Ads’ appeal wears off faster than a mild hangover. Case in point
Here are the Facebook Ads prices as of 2015:
Just a few short years ago, you could still make an argument for Facebook Ads being a relative affordable traffic source, because the average CPC was $0.41. We’ll get to the actual conversions and ease of use in a bit. For now, let’s talk specifically about price.
The average Facebook Ads cost per click in 2019?
“Average Facebook Ads Cost-Per-Click Skyrocketed A Whopping 419%!”
That’s an almost 100% year-to-year cost increase.
And it’s not slowing down!
You can expect CPC to keep climbing, because Facebook’s shareholders want to keep earning more money, and Facebook’s primary source of income is
ad revenue.
The average Facebook Ads cost per click in 2019?
Plus, keep in mind that most people are ignorant about marketing, and they still foolishly believe that Facebook ads are the #1 best way to advertise anything online.
But that’s just getting started. Things get way worse from here.
Facebook has become increasingly more complex over the years, raising the bar on just how technical you have to be to leverage the platform to drive targeted eye balls to your offers.
Why else do you think there is an entire software-as-a-service industry just to manage your Facebook Ads account?
“...Facebook Simply Doesn’t Deliver The Conversions You Need!”
This is a screenshot from my Facebook Ads account showing how I’ve paid up to $209.20 per conversion to my sales funnel. Those are not sales conversions. Those are lead conversions.
So you have to ask yourself…
Even if I am off by 90%, can you afford to pay up to $20 per lead, optin, sign up, email subscriber or even a click to
your landing page?
I sure as heck couldn’t and won’t!
The best traffic source is not Google Adwords.
In spite of what the news are reporting, social media
is nowhere near close to being the leader in online
advertisement.
There’s just one king and it’s the big “G!”
It’s still the largest traffic source and the most
targeted.
There is just one problem.
While you can get in front of your dream prospects
at the moment they’re looking for your product with
paid search or video ads, you have to be willing to
spend a ton of moolah to generate a lead.
